Kris Jenner Defends Kim Kardashian's Baby Name Choice
"It's North West but you don't walk around calling somebody, 'Hi North West!' It's just North," [Kris] Jenner replied." - RealityTVWorld
Kris Jenner defended her granddaughter's name North West by explaining Kim Kardashian and Kanye West's reasoning behind the directional moniker. She said that North means highest power, and Kim and Kanye consider the baby their highest point together, so it works.
I'm sorry, but I'm going to respectfully disagree. Much like Suri doesn't actually mean Princess, as Tom Cruise and Katie Holmes claimed, North does not mean highest power. It means, well, up! Per TheFreeDictionary, North does mean "The cardinal point on the mariner's compass located at 0°", so yes, North does mean highest something, but definitely not in the way that the West / Kardashian clan is swinging it.
As for not calling North by her full name, North West, it's probably for the best...but don't play it like you'd be shocked if people call her that. Much like "Kim Kardashian" is a brand name, North West was planned the same way, as was Beyonce's name choice of Blue Ivy. And while I'm not a huge fan of that name either, at least Beyonce had the sense to not name her kid as a phrase...like Hotel Carter or something.