Tuesday, February 22, 2011

Juicy Couture Suing Jesus Juice Coature Over Use of 'Juicy J'

CocoPerez.com shared the news that Juicy Couture is suing Jesus Juice Couture over the use of their trademark J.

Click here to see the two logos.

CocoPerez.com says the lawsuit is a bit silly, but I understand where Juicy Couture is coming from. First of all, Jesus Juice Coature could easily be - and probably is - ripped off of the Juicy Couture name. And, the logo is similar. Juicy is probably really suing Jesus Juice Coature because they ripped off their name and image (in a way), but all they can legally sue for is their trademark J.

Plus, both brands are competing in the outerwear market. According to their blog, Jesus Juice Couture is looking for an employee for their women's outwear department, and that'll be direct competition for Juicy Couture. While Jesus Juice focuses on leather and I haven't seen too many leather jackets from Juicy Couture, their Bird line is a bit edgier and might be trying to move into that market.

I think Jesus Juice Coature definitely used Juicy Couture as the source of their name, or at least as a parody of sorts. What do you think? Does Juicy have a right to sue Jesus Juice Coature?

3 comments:

Brittany & Josh said...

New York Law School's legal reporting blog, LASIS, analyzes the likehood of Juicy Couture's success in this lawsuit: http://www.lasisblog.com/2011/03/12/fashion-industry%e2%80%99s-%e2%80%98juicy%e2%80%99-trademark-case/

Brittany & Josh said...

New York Law School's legal reporting blog, LASIS, analyzes the likehood of Juicy Couture's success in this lawsuit: http://www.lasisblog.com/2011/03/12/fashion-industry%e2%80%99s-%e2%80%98juicy%e2%80%99-trademark-case/

Cadence said...

Thanks for the link. It was a good read!